Brewer Survey

Hop-Building: One Craft Brewer at a Time

Dear Brewer:

Our mission at Indie Hops is to supply the aroma hops that craft brewers want, need, crave or all three. We are in the process of entering long term production contracts with our Oregon farmers. We have a good idea of the hop varieties craft breweries generally use, but we want to learn directly from you what you want but can't get, simply need more of at a sustainable price, or have heard of and would like to try.  Your feedback will be critical in helping us make decisions today that will serve you and the entire craft community tomorrow. 

Please take a moment or two to fill out the survey below. Rest assured we will keep the source of your data absolutely confidential.

Surveys are generally a drag, but think of this as an investment in building a better and more diverse hop supply at a more sustainable price. The future starts now.

Thanks.

Jim Solberg, jim@indiehops.com
Roger Worthington, roger@indiehops.com

November 15, 2009

PS: Filling out this survey does not create any obligations -- it is not a contract.

Please feel free to pass on any questions that you may not be comfortable with (I mean, we haven't even dated yet) and give us what you can. We truly intend to parlay the data into production contracts for conventionally and organically grown hops, among other applications. And we really do want to ask you out...

 
CONFIDENTIAL Background Info:
  Your Brewery:
  Name of survey participant:
  Email of survey participant:
  Phone number of survey participant:
 


Survey Question 1

How many barrels per year does your brewery produce? barrels

  2007 2008 2009 (est)

 


Survey Question 2

Do you have a hop contract with a supplier?: Yes - No

 


Survey Question 3

If Yes, in what year does your contract end?

 

2010

2011 2012 2013 2014

 


Survey Question 4

How many pounds of hops have you used and will you use for the years below?

2008 lb

2009 lb (est).

2010 lb (est).

 


Survey Question 5

What is the price range you paid for hops in 2009?

$ to $ /lb

 


Survey Question 6

List the top seven (7) hop varieties used by your brewery in 2009 (1 being the most used). Please fill in the blank with a number (1, 2, 3, 4 --7).

Cascade

Hallertauer Mf.

Willamette

Goldings

Centennial
Amarillo
US Tettnanger
Ger. Tettnanger
Mt. Hood
Northern Brewer
Perle
Simcoe
Nugget

US Fuggle

Czech Saaz.

Liberty

Sterling

Magnum
Crystal
Galena
Vanguard
Target
Palisade
Warrior
Apollo

Glacier

H.Hersbrucker

Admiral

Summit

Santiam
Ultra
US N. Brewer
Chinook
Columbus
Horizon
Eroica
Ahtanum

 


Survey Question 7
What varieties would you like to have made more available at a more sustainable price?

Cascade

Hallertauer Mf.

Willamette

Goldings

Centennial
Amarillo
US Tettnanger
Ger. Tettnanger
Mt. Hood
Northern Brewer
Perle
Nugget
US Fuggle

Czech Saaz

Liberty

Sterling

Magnum

Crystal
Vanguard
Target
Palisade
Glacier
H.Hersbrucker
Admiral
Summit

Santiam

Ultra

US N. Brewer

Chinook

Columbus
Horizon
Eroica
Any Organic varieties
Citra
Columbia
Newport
Ahtanum

 


Survey Question 8

Does your brewery prefer pellets or whole flower hops?

Pellets

Yes    No

Whole Cones

Yes    No
Both:
Pellets: %
Whole Cones: %
Total 100%

 


Survey Question 9

Where are your hops grown? Circle all that apply and please estimate percentage of your total hop stock origins. (e.g. In my brewery, 30% of our hops are grown in Washington)

Location

 

Estimate %

Washington

%

Oregon

%

New Zealand

%
Continental Europe %
England %
Other? %

 


Survey Question 10

Are the hops you buy from Washington blended with Oregon hops?

Yes No Don't Know

For aroma hops, would you prefer 100% pure Oregon hops over blended hops?

Yes No I prefer 100% Washington aroma hops

 


Survey Question 11

Does your brewery produce a certified organic beer? Yes No

If “Yes,” do you use organic hops?  Yes No

If “No,”  why?   (check each that applies)

  1.

Not commercially available

  2.

Low consumer demand

  3.

Inferior hop quality

  4. Too expensive
  5. Organic hop brewed beer taste not worth expense
  6. all of the above

 


Survey Question 12

If you bought organic hops in 2009, how many pounds of organic hops did you buy?

lbs - Average price range?  $ to $ /lb

 


Survey Question 13

If you have purchased organically grown hops, were they grown in

 

Oregon

 

Washington

 

New Zealand*

  Other:

* Note, if you purchased organically grown hops from New Zealand, and they were labeled as " New Zealand Hallertauer," please be aware that this is, as Dr. Al Haunold politely puts it, "a misnomer."  The New Zealand hop in question is not a Hallertauer mittelfrueh. Per Dr. Haunold, who spent four decades getting it right, it's not even a Hallertauer. "It has no place in the pantheon of noble aromas. The alpha is too high, the alpha-beta ratio is too high, the cohumulone is closer to cluster-types, and it contains farnesene, which the true Hallertauer doesn't."

 


Survey Question 14

In comparison to what you pay for conventionally grown hops today, how much of a premium is your brewery willing to pay for organically grown hops?

A. 0% - Organics aren’t worth it.
B.

0-10% more

C.

10-20% more

D. 20-30% more
E. 30-40% more
F. 40-50% more

 


Survey Question 15

If you could design a “super aroma hop,” what characteristics would it have? (check all that apply))

Higher total essential oils

Higher farnesene

Higher humulene

Higher caryophylene
Higher linalool
Higher humulene to caryophylene ratio
Don’t know
Other

Please explain...

 

 


Survey Question 16

Would you be willing to test brew new aroma varieties developed from the OSU Aroma Hops Breeding Program sponsored by Indie Hops? 

Yes    No

Yes, with the following conditions:

 


Survey Question 17

Would you be willing to serve on a sensory panel organized by OSU and Indie Hops to evaluate the flavor and aroma of brews using either commercially under utilized, rare or new hop cultivars?

Yes    No

Yes, with the following conditions:

 


Survey Question 18

Have you ever rejected hop pellets because of inferior quality? 

Yes    No

If yes, please explain when and why.


 


Survey Question 19

Would you be interested in test brewing with aroma hop pellets generated from a new “patient pelleting” process that strips the grist of 90% of the seeds, slows the process down, and reduces the temperature of the die from 140 degrees F to 120 degrees F, thus preserving more oil?   

Yes    No

 
 


Crystal


Centennial


Goldings


Santiam


Sterling


US Tettnanger*


Ultra


Willamette


Oregon State University
Corvallis, Oregon

----------------------------

Hopmeister Dr. Al Haunold

* We want you to be the first to know that what is normally referred to as US Tettnanger is actually old English Fuggle. Our consultant, the venerable Al Haunold, America's top hop breeder for over thirty years, has advised that based on his chemical analysis in the lab and agronomic evaluations in the field, there's no question that US Tettnanger is a "misnomer."  This strange but true trivia brought to you by the hops police at Indie Hops!

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